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Claire Distenfeld, lover of fashion and owner of Fivestory (a fashion and accessories boutique in Manhattan’s Upper East side), launched her sweetest brand yet—Dada Daily. The line of healthy snacks is inspired by the Dada movement, which pushed artists to break the conventions of the art world. Dada Daily says that you can be indulgent while eating low calorie, healthy sweet and savory foods—breaking the rules of today’s rule-stricken health and wellness world.
The project was to build a robust identity around the already existing logo. The team created everything from the strategy to the splash page, the website, photography, and finally packaging to house the specialty superfood snacks for a fall launch (or lunch).
Creative Direction — Colleen Herman
Illustrations — Luke Edward Hall
Photography — Zachary Gray
Agency — OUTSET